Digital Marketing Basics

Few terminologies before moving to create Adwords campaign Google Adwords: Google AdWords is used to create clickable Ads to appear in Google’s search engine results page. Ad Text:  Text Ads are ads which consists a headline, around 2lines of text. This ads allow advertisers to create ads which can bring good traffic Landing Page: Landing page is a web page which is built to drive traffic to generate lead or for specific marketing campaign goal. It allows marketer to capture visitors information through a lead form and then convert the lead into opportunity. Campaign:  A campaign is a set of ad groups sharing a schedule, budget and targeting by location and other settings. A campaign is often used to help a marketing goal. Keyword: A word or phrase that relates to the products or services you wish to advertise when prospective customers are looking for information related to what you sell and they type your targets into a search box, your ads may be displ...

1. What is search engine marketing? Search Engine Marketing concept was evolved in 90’s. SEM should be done properly and regularly to attract huge traffic towards website. Search Engine Marketing is the method used to get visibility on a search engine result page with the aim to drive qualified traffic to a site. SEM is based on PPC model (Pay Per Click). Here advertiser or user only pays the search engine when a click has been made on the ad. Search Engine Marketing is used for promoting ones business, website with the help of organic methods or non-organic methods (Ex: PPC) or both. By doing this it can help in increasing of ranking of your website in the search engine result page. 2. What are the major search marketing platforms? Google (Google Adwords) Microsoft (Bing) Yahoo 3. Why is Search Engine Marketing Important? SEM can help in brand awareness SEM can help companies/individuals to sell their products, services or content online. SEM can be used to g...

What is Digital Marketing? At a high level, Digital Marketing refers to advertising delivered through digital channels such as Search Engines, Websites, Social Media, Email & Mobile Apps In other words, Digital Marketing is promoting products and services using Digital Distribution & Social Media channels to reach consumers in a timely, relevant, personal and cost-effective manner. Digital Marketing Overview: 1. Website Planning 2. SEO (Search Engine Optimization) 3. SEM (Search Engine Marketing) 4. SMM (Social Media Marketing) 5. Inbound Marketing 6. Email Marketing 7. Web Data Analytics 8. Affiliate Marketing 9. Mobile Marketing 10. Display Advertising 11. Blogging Marketing Activity that will make an impact on Business in 2018 1. Content Marketing 2. Big Data(Including market & customer Insight & predictive analytics) 3. Artificial Intelligence & Machine Learning 4. Social Media Marketing including Social CRM & Social customer care. 5. Mobile Market...